Dr. Bridges’s executive coaching is focused on achieving immediate, practical, and observable results for her coaching clients and their employers. She has a real-world perspective on coaching—a term that itself has multiple meanings, many of them laden with psychobabble. Sarah’s message to her coaching clients: “Coaching is not therapy—we’re here to achieve hard-dollar returns for you and your employer. In other words, we won’t be talking about your childhood. We will be talking about how the actions you take as an executive directly affect your company’s fortunes. And, we’ll measure that effect using the language of business—money.”
Coaching can help an individual change his or her behavior to accomplish better business results. It is an intense and focused developmental activity for those who are critical to the success of their company. Coaching can provide the insight an executive may need to improve working relationships with subordinates, peers, and superiors, acquire new leadership skills, or prepare for an expanded role. However, none of this matters if a coaching intervention doesn’t achieve a genuine return-on-investment for the company. Dr. Bridges and her clients always determine, up-front, exactly how the success or failure of a coaching assignment will be measured |
